EDDM Postcard Campaign | Magnolia KC x Compass Realty Group

I partnered with a local real estate agent to concept and design a direct mail campaign that not only elevated her brand but also introduced her new online home valuation tool. The goal was to position her as a strategic resource—not just a salesperson—by highlighting the changing real estate market and the financial power of home equity.

My Contributions:

• Concept Development: Created the strategic theme “Selling a home isn’t guesswork — it’s strategy.” to reflect a proactive, value-driven approach to selling.

• Copywriting: Wrote all messaging, including headlines, supporting copy, and calls to action on both sides of the card, with the intent to educate and convert.

• Design Execution: Designed a clean, modern layout using bold typography and inviting lifestyle photography to align with the agent’s brand and audience.

• Feature Highlight: Intentionally directed attention to the agent’s home valuation tool through both visual hierarchy and copy emphasis, using a prominent QR code and contextual explanation.

The postcard blends approachable design with clear messaging and a strong call to action. It resonates with homeowners thinking about selling, educating them on their equity options while driving traffic to the valuation tool. The piece serves as both a brand builder and lead generator.