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marisa farris & Associates Consulting LTD | content marketing | digital strategy

Elevating Executive Coaching: LinkedIn Marketing for a Former HCA Healthcare CEO

In collaboration with a retired HCA Healthcare CEO transitioning into executive coaching and consulting, I led a robust LinkedIn marketing campaign designed to establish thought leadership, promote his best-selling book, and increase visibility for his coaching and speaking engagements.

My Contributions:

  • Strategic Positioning: Developed a brand voice that highlighted the CEO’s leadership philosophy while remaining approachable to professionals seeking guidance. Leveraged his healthcare background—especially his HCA tenure—to craft resonant messaging for his core audience.

  • Content Creation: Authored posts that distilled leadership insights from his book and career experience into short-form, engaging content. These posts encouraged reflection, discussion, and shared learning.

  • Audience Targeting: Designed content tailored to an audience of healthcare leaders and executives, using insights from early data that showed the majority of followers were CEOs and former HCA executives based in Nashville, Atlanta, and Florida markets.

  • Promotion & Lead Generation: Integrated regular promotions for speaking events and executive coaching services into the calendar while maintaining a cadence of thought leadership posts to nurture engagement and connection.

  • Performance Optimization: Evaluated performance metrics to refine content strategy—achieving a 4,360% increase in impressions and 4,375% increase in engagements within just seven months of launching the campaign.

The campaign significantly elevated Jeff’s presence on LinkedIn. From his first post in October 2023, his audience grew to over 4,700 followers, with a strong concentration of healthcare decision-makers. His top-performing content sparked high-value engagement and increased visibility for his coaching services and keynote bookings.

This project exemplifies my ability to translate executive experience into powerful digital storytelling—blending brand clarity, analytics, and content design to drive measurable influence.