Driving Quality Traffic and Awareness with Targeted Social Campaigns | Lorax Design Group

From February to May 2024, I partnered with Lorax Design Group—a sustainable architecture and landscape firm—to lead a multi-platform paid social campaign focused on driving quality website traffic and increasing brand awareness. I developed the campaign strategy, wrote all ad copy, designed the creative assets, and collaborated with local videographer Nufolk to produce on-brand video content.

The campaign ran across Meta and LinkedIn. On Meta, we generated 372 clicks to the website at a cost of just $0.94 per click. On LinkedIn, the campaign resulted in 45 ad clicks, a 20% increase in page views, a 33% increase in unique visitors, and a 200% increase in followers. I also optimized Lorax’s Instagram profile with strategic, search-friendly keywords to improve discoverability and brand consistency across platforms.

This project showcased my ability to combine thoughtful targeting, strong creative, and platform-specific strategy to deliver measurable results for a niche design brand.