Brand Building & Social Growth | Vintage E-commerce Shop

I launched and manage my own Instagram vintage shop, overseeing every touchpoint of the customer experience—from brand voice and visual identity to social media presence and inventory styling. I developed all branding elements in-house and thoughtfully styled each product to align with the shop’s aesthetic and appeal to a design-conscious audience.

Through consistent, organic promotion, I’ve grown the business’s reach across the country without paid advertising. Over a six-month period, my content generated more than 5,500 impressions and over 600 post interactions, reaching 450+ unique accounts. I also built a loyal following of 480+ Instagram users by leveraging stories, reels, and curated feed posts that blend product highlights with brand storytelling.

This project reflects my ability to build a brand from the ground up and grow an engaged online community through strategic content and design.