Consultation: Defining Social Media Strategy Within Senior Living Marketing

I had the honor of collaborating with a leading senior living-focused marketing agency, where I undertook the challenge of developing a social media strategy document. This strategic document was designed to elevate and define the agency's approach to digital marketing and ensure unparalleled success for their clients.

Key Objectives:

• Digital Strategy & Execution: At the core of the social media strategy document was ensuring the team was focused in the right areas to ensure client satisfaction. I focused on putting together strategies that would not only keep pace with industry trends but also position the agency as an innovative leader in the senior living marketing sector.

• In-depth Platform Analysis: The document initiated a comprehensive analysis of various social media platforms, understanding their unique strengths, demographics, and engagement dynamics. This laid the foundation for strategic decision-making in selecting platforms that resonated most with the target audience.

• Client-Centric Tailoring: Recognizing that each client has specific needs and preferences, I tailored the platform prioritization based on individual client goals and characteristics. This client-centric approach ensured a customized strategy that aligned seamlessly with their unique objectives.

• Future-Proofing Strategies: Anticipating the ever-evolving nature of digital platforms, the document incorporated strategies designed not just for immediate success but with a forward-thinking approach. By staying abreast of emerging trends and technologies, we aimed to future-proof the agency's digital approach.